Pharmacuetical
Sharangdhar Pharmaceutical – Pharmacy Company
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"Automation Sales Force Tracking System & Data Processing."
Challenges
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Maintaining Contact & Service details of Medical Representatives.
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Mapping of MR to specific region .
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Maintaining database of Doctors for Contact & Relationship Management.
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Maintaining database of Stockiest & Retailers.
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Mapping of MR to Doctors.
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Maintaining daily call reports (e.g. details on Doctors/retailers met, products discussed.)
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Collection of data from Medical Representatives with in time o Collected data from Medical shops by MR was not fully updated.
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Setup a call center to collect in detail data from Medical shops.
Solutions
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Requirements captured and documented. Design finalized post assessing the detailed requirements.
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Developed & tested application.
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Post Live Support.
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Medical representatives started giving daily reports through entering data into application or by phone, e-mail.
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Recruited call center staff provided them area wise phone number from data collected by MR.
Results
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Application Helped linking all sales field personnel across the country with the HO Head office and call center.
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Application manages all the data of Medical representative, customer’s questions & feedback and Doctors R&D reports on products.
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Reduced the monotonous job of filling up long messy forms repeatedly and mailing two or three copies Online MR to the corporate office, re-entering the forms in another application package.
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No need of data pickup and delivery.
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Call center team Collected in detail information of Medical shops, doctors. This helped Marketing Team and R & D Team.